Why do people love videos?
People love videos. This is what the recent forecast of the Cisco Systems revealed in their observation with mobile consumers. It is projected that by the year 2015, people will regard videos as a major marketing channel and effective tool for advertisement. Since the video-producing industry is growing, business owners can’t deny the fact that videos are viable marketing tool nowadays and in the years to come.
Is Video Marketing Right for Your Business?
Many start-up and small businesses think that video marketing is just for big corporations who can afford an expensive production, but the truth is, video marketing is for every business who wants to gather more consumers and expand their products and services.
Video Marketing for Small Businesses
There are many emerging video sharing websites nowadays, but YouTube contributes a small business the most when it comes to marketing. You may have heard of amateur videos which has gone viral and captured international attention. Amateur or home videos are far from what Hollywood-produced movie looks like, but how come it can have as much as billions of views?
YouTube can acquire at least 4,000,000,000 views a day, and this number is enough to give an interesting video a generous amount of views and make it an online sensation. Small business owners should make use of this opportunity to gather consumers and gain their loyalty.
There are a few secrets that you might want to know in producing a video for small businesses. Here they are:
Tip #1: Answer questions from your audience.
If you are introducing a new product, it is necessary to include in the video what your service or product can give them. However, you’re going to make it in a very unique way.
The harsh truth says that no one cares about your new product unless if you’re famous, funny, or attractive. If you’re none of the above, no one wants to hear anything from you. Who are you anyway?
For noobs to make online videos effective for their small business, being a little self-centric would help. People talking about themselves, their problems, and how the service or product helped them can be a good start. Answering the question “who is the product for?” is very crucial in creating your first small business marketing video.
Tip #2: Don’t regard budget too much.
T.V. ads are expensive, that is why only major corporations are able to afford them. The good news is, TV isn’t everything in video marketing anymore. With the advent of online video sharing websites, you can produce a low-cost video that can generate an equal number of views with those of expensive ones. You just have to be resourceful and know where to place you videos.
Utilize social media to advertise your videos. If you have an account in Facebook, Twitter, and other social media sites, share your videos in these websites and ask your friends and followers to view it.
Tip #3: Add your video to local business listings.
People are pretty much dependent on the Internet in finding everything they need. From asking suggestions to locating places, business listings never fail to give consumers the best options. Adding your business video to such sites will increase your chances of being known.
Video marketing is not exclusive to those who can afford expensive production. Thanks to the Internet, that provided small business owners a generous number of video sharing websites. This gave small business owners a chance to market their business in a simple, cost-effective way.