Video Marketing: Is it for Everybody?

Why do people love videos?

People love videos. This is what the recent forecast of the Cisco Systems revealed in their observation with mobile consumers. It is projected that by the year 2015, people will regard videos as a major marketing channel and effective tool for advertisement. Since the video-producing industry is growing, business owners can’t deny the fact that videos are viable marketing tool nowadays and in the years to come.

Is Video Marketing Right for Your Business?

Many start-up and small businesses think that video marketing is just for big corporations who can afford an expensive production, but the truth is, video marketing is for every business who wants to gather more consumers and expand their products and services.

Video Marketing for Small Businesses

There are many emerging video sharing websites nowadays, but YouTube contributes a small business the most when it comes to marketing. You may have heard of amateur videos which has gone viral and captured international attention. Amateur or home videos are far from what Hollywood-produced movie looks like, but how come it can have as much as billions of views?

YouTube can acquire at least 4,000,000,000 views a day, and this number is enough to give an interesting video a generous amount of views and make it an online sensation. Small business owners should make use of this opportunity to gather consumers and gain their loyalty.

A marketing video converts at a higher rate than other marketing tools

A marketing video converts at a higher rate than other marketing tools

There are a few secrets that you might want to know in producing a video for small businesses. Here they are:

Tip #1: Answer questions from your audience.

If you are introducing a new product, it is necessary to include in the video what your service or product can give them. However, you’re going to make it in a very unique way.

The harsh truth says that no one cares about your new product unless if you’re famous, funny, or attractive. If you’re none of the above, no one wants to hear anything from you. Who are you anyway?

For noobs to make online videos effective for their small business, being a little self-centric would help. People talking about themselves, their problems, and how the service or product helped them can be a good start. Answering the question “who is the product for?” is very crucial in creating your first small business marketing video.

Tip #2: Don’t regard budget too much.

T.V. ads are expensive, that is why only major corporations are able to afford them. The good news is, TV isn’t everything in video marketing anymore. With the advent of online video sharing websites, you can produce a low-cost video that can generate an equal number of views with those of expensive ones. You just have to be resourceful and know where to place you videos.

Utilize social media to advertise your videos. If you have an account in Facebook, Twitter, and other social media sites, share your videos in these websites and ask your friends and followers to view it.

Tip #3: Add your video to local business listings.

People are pretty much dependent on the Internet in finding everything they need. From asking suggestions to locating places, business listings never fail to give consumers the best options. Adding your business video to such sites will increase your chances of being known.

Our main objective is to build your online marketing program for you

Our main objective is to build your online marketing program for you

Video marketing is not exclusive to those who can afford expensive production. Thanks to the Internet, that provided small business owners a generous number of video sharing websites. This gave small business owners a chance to market their business in a simple, cost-effective way.

Different Mortgage Products for First-Time Home Buyers to Choose From

Buying a home normally requires people to loan money. Most people think that a mortgage is the same everywhere. This isn’t true. There are different mortgage products available. Considering that buying your first home is a huge financial decision, you have to take note of your options and end up with the right type. Although you can find several kinds of mortgage products, the majority of them fall into the following categories:

Fixed rate mortgages

It’s the traditional loan everyone knows about. There’s a fixed interest rate and you can repay it in 10, 15, 20, or 30 years. The monthly payment doesn’t change for the principal and the interest. What may change are your escrow expenses like insurance and property taxes. As low as 5 percent down payment is needed for this type of loan. When do you go for a fixed rate mortgage? If you want payments to be predictable, then this is the loan that’s best for you. Then again, you should be prepared to spend more because you will actually end up paying more for the interest than the principal in this kind of mortgage.

Adjustable rate mortgages

Interest rate is lower, which means that monthly payments are also lower. However, interest rates change and it depends on current market interest rates. It may be adjusted annually or more frequently. If your current income is a bit low and you expect it to rise over the next few years, this type of mortgage is right for you. This way, you can get a home now even with your low income.

Refinance My Mortgage with an Adjustable Rate Mortgage?

Refinance My Mortgage with an Adjustable Rate Mortgage?

Jumbo mortgages

It’s larger than your typical loan. Lenders follow certain guidelines for loans, and there’s a limit to the amount that you can loan. It’s usually $252,700. You’ll need a jumbo loan if you need to borrow more than that amount.

Balloon mortgages

The loan has a lower interest rate compared to a typical 30-year mortgage. However, you have to repay the total amount in 5 to 7 years. It’s the right mortgage for you if you want a lower interest rate and feel that you can pay the loan in 5 to 7 years or you’ll be moving after that span of time. In case you’re still residing in the house after the term, you’ll need another mortgage to pay the first one you got.

What to Do if You Cannot Afford Your Mortgage Balloon Payment

What to Do if You Cannot Afford Your Mortgage Balloon Payment

Each loan type has its own features and advantages. There’s no specific loan product that’s perfect for everyone. It always depends on your needs. So before you buy a home, make sure that you are well-aware of your mortgage options. Take note of your current financial status and opt for a loan that you can afford to pay. You won’t enjoy living in your new home if you can’t come up with the money for monthly payments. So choose wisely and ask for assistance when you can’t make a decision.

5 Hottest Workouts That Will Make You Fitter This 2013

A new year has come. With this, you wouldn’t want to practice the same old workouts from the previous year that worked just a little bit for you. This year, bring yourself to a notch higher as you check out these five trendiest workouts that will take your exercise routines to a whole new level.

1. Plyometric workout

Here’s a workout that will help you lose weight quickly. Plyometric exercises involve a lot of jumping movements, much like jumping on a trampoline or on your bed during your childhood. These movements will not only help you eliminate those calories but also make you run faster, throw things farther, and punch harder since it improves muscular function and ability in a shorter span of time.

Plyometric Workouts & Drills for Cardio & Strength Training

Plyometric Workouts & Drills for Cardio & Strength Training

2. Barre workout

This type of workout is starting to be the new craze among women everywhere. Barre workout brings out ballet out of the stage and into the gym as it does not only prove to be a graceful performance but it also helps build one’s lean muscle mass. It also develops one’s balance and flexibility while lifting, lengthening, and improving body tone.

3. Sandbags

Those heavy sandbags that you use to stop water from coming in during a flood may prove to be useful when it comes to working out. Use these sandbags as weights and they can replace your barbell during a lot of upper body exercises. They’re flexible when it comes to usage and are not even as expensive. Go on and give them a try while you work out those muscles to their fullest.

4. Piloxing

This unconventional workout is the product of pilates, boxing, and core workout combined. It is done through interval training and burns a lot of calories. It is also a great workout if you’re trying to lose some fat and want to build those muscles. It also develops one’s agility while you pretend to throw punches to an attacker. If you think you’re done with pilates or boxing, then it wouldn’t hurt to do both.

5. Functional movements

This type of workout will enable you to perform natural functions more effectively. Picking up something from the floor or putting your suitcase to an overhead compartment will be a whole lot easier if you regularly perform this exercise. It will allow the use of your whole body strength, including your back, hips, and extremities. Your current routine may not use these parts too often so this workout is actually quite useful.

CrossFit is a strength and conditioning program designed to help people gain a broad and general fitness.

CrossFit is a strength and conditioning program designed to help people gain a broad and general fitness.

Why settle for the same workout you’ve been performing when you can take a step up and perform your routine in a more fun and exciting way? There are a lot of new workouts to discover out there. Not trying at least some of them and you’ll miss on the good stuff.  

Online Dating – 5 Dating Profiles You Want to Avoid

Over the years, online dating alongside the proliferation of social media has become one of the biggest activities on the internet. Honestly speaking, who hasn’t even tried browsing through an online dating site even if it’s just for kicks? Given the sheer number of people on these sites, you can definitely be sure that there are gems out there just waiting to be picked out. Sadly, the reality is that there are a larger number of people to avoid than there are to actually successfully go on a date with. So here are 5 dating profiles that you will want to avoid:

The Douche

This is the personification of the word egotistical. These people will usually be males between the age of 20 and 40. Though, women will fall into this category too. And the tough thing about this particular netizen is that he is usually physically attractive. The (relatively hot) body only picture is usually a giveaway. When you engage one in conversation all you’re going to get from him or her is self adulation. Should you even successfully go on dates, great, but chances are you won’t last long enough for a serious relationship because the douche is hard to content.

El Desperado

This particular specimen is easily identifiable through their profiles. People who simply beg for attention will fall into this particular category. These sort of folks are the one who would post something like “it’s so lonely at home, who’s up for a chat?”. They will also mention how long they haven’t been on dates. Trust me, if you end up on a date, this one will most probably be clingy. And you will probably end up just pitying the poor sod.

Avoid These Online Dating Profile Traps

Avoid These Online Dating Profile Traps

The Faker

These types of online daters will post inaccurate information on their profiles just to create a bit more interest. And a lot are guilty of this. Practically everyone dating online is either “athletic” or “lean” or “slender” “voluptuous” in build. Watch the pictures and see if they seem to be from over 4 years ago. If you detect anything fishy here then you might want to keep your distance. Chances are you’ll be disappointed when you actually meet.

Dictionary Please

Well, someone could seem to be absolutely gold, but you might not speak the same language. Trust me if he or she has a hard time typing something down in English, just imagine how a date will go. Dates with people who can’t understand each other will inevitably face a lot of problems while dating.

The Bitter pill

These are the sort of people who have obvious still existing problems with past relationships. You can spot tell if someone falls into this category if they have the following lines (or something similar in their profile) “I don’t want a drama-queen,” I don’t want a gold-digger,” I don’t want a player”. Heck, who does? The usual reason why these people post those types of information is that they’re still hung over their past relationship. My advice, keep your distance.

A million things can still collide with an otherwise solid relationship and leave a couple wrenched in two.

A million things can still collide with an otherwise solid relationship and leave a couple wrenched in two.

These are just a few of the many sorts of people you’ll want to avoid, just keep a watchful eye and you’ll definitely find someone worth your attention.

5 Perfect Headphones for Gym Rats Out There

The gym is the place where you can work those muscles out to achieve your dream figure. But who doesn’t want a good beat to keep you pumped up and all the more motivated? Sure, you can say that you’re good to go with an mp3 player and pair of headphones. Just you be sure those headphones are well-suited for the rough day ahead. Well, here are the ones that are.

1. Klipsch IMAGE S4 In-Ear Enhanced Bass Noise-Isolating Headphones

These Klipsch headphones are true to their word. The bass ultimately dominates your music in a good kind of way. Moreover, the noise-isolating feature will also make you forget about all the other people in the gym as it keeps the sound intact and for your ears only. Klipsch is a great choice if you need focus in your workouts.

2. Denon Exercise Freak In-Ear Headphones

If you want headphones that are good quality, comfortable, and reasonably priced, you can’t go wrong with a pair of Denon Exercise. These headphones are even wireless, that way you wouldn’t have to worry about getting your wires tangled with the dumbbells and other gym equipment. With just the right mix of style and price, these headphones are your perfect buddy in the gym.

When you're working out solo, good music is the perfect partner.

When you’re working out solo, good music is the perfect partner.

3. Monster iSport Immersion In-Ear Headphones

In the realm of in-ear earphones, this must be the most comfortable pair there is. It is has durability right up its sleeve as it boasts to be water and splash resistant – a perfect feature for gym rats who sweat a little too much. Not only are you assured of its physical wonder, the Monster also proves to be a monster with the sound it creates. It plays crystal clear music which will keep you entertained all throughout your workout.

4. Motorola S-10 Bluetooth Stereo Headphones

This wireless pair of headphones do not only come classy-looking, it also is one of the lightest there is – and you don’t want to a heavy pair to tug on your ears the whole time you break a sweat. The sound quality is good too as it offers a full and rich sound you can easily control with its track changing buttons. These are sweat-resistant too, but only that, so you have to keep it above the waters. They’re reasonably priced as well so they are worth checking out on your search.

5. JVC HAEBX85Z Inner Ear Sports Clip Headphone

This is the perfect pair for you to use and abuse. Not only is it cheap, it is also comfortable, lightweight, and durable, with a sound quality that is not that bad, either. If you’re not looking for something too fancy and just need a pair of headphones that will thrive with you during your gym sessions, this is something you might want to try out.

The success of your workout relies largely on staying motivated,

The success of your workout relies largely on staying motivated,

You might think that you don’t need to be too meticulous when it comes to choosing the right headphones. But really, you don’t want to use something that will make you miss out on an awesome experience you will get from a lot more headphones out there. So don’t just settle for anything less.