Interview Do's and Dont's
Be prepared - know the subject, be prompt and be ready to give the media what is requested (asking questions prior to showing up will assist you in this preparation). Know the facts about your issue or event including interesting information like where will the money you are raising go or why you're holding this event in the first place.
Know your message - Select the one thing that you most want the audience to know - this will depend on the type of event you are holding or the issue you are raising. Plan how you want to say this and support it with facts.
Be Honest - If you are asked a question you don't know the answer to, simply say so. If it is a taped interview, tell the reporter you will find out and get them information. (ask for the reporters' deadline and meet it).
Relax - Journalists will rarely intentionally try to trip you up. They want to tell your story - especially when it is a great human-interest story such as local high-school students looking for ways to make a difference in the world.
Listen to the questions - Critical listening is essential. Answer the question you are asked, and incorporate your key messages. Journalists will lead you through the interview and paying attention will help you recognize when to give vital information to offer your personal insights.
Visuals - Use visuals whenever possible for print and TV interviews. TV interviewers may wish o make use of video or photos you have from past similar events.
Voice - Remember you are having a conversation with the journalist. Your tone and volume should sound as if you are speaking one-on-one with a person, not giving a speech or reading. Microphones are sensitive, and you will be given instruction on how to speak to the microphone.
Body language - An interview isn't formal or defensive. Smile, and use natural gestures. Do not cross your arms, tap your fingers, shake you legs, keep your hands away from your mouth and hair by folding them on your knee/table or resting them on the arms of a chair.
Closing out the interview - Remember to thank the journalist for the opportunity to share your story and make sure to leave contact infromation in case more information is needed. Journalists and stations are busy and their time, like yours is valuable.
Remember nothing is off-the-record - Anything at any time during any conversation with a journalist should be considered on the record. Only speak about what you know for sure and avoid discussing or speculating on matters you do not know. Anything you say can appear/broadcast in the media.
